Football and Data

Football is an area where data is playing an ever-increasing role, from on-field tactical analysis, sports science data and also supporter/CRM data. Below are the presentations from our most recent 'Football and Data' Event with the related videos to be added soon.

Football and Data 20150625: Dan Barnett
Presentation from Dan Barnett of Analysis Marketing looking at use of data in the media and a look at some stats from the 2014/15 Premier League season
Football and Data 3 - Dominion Theatre 2[...]
Adobe Acrobat document [1.6 MB]
Football and Data 20150625: Brian Prestidge
Presentation from Brian Prestidge of The Information Lab on how to put insight in the right hands and 'Empower the Experts'
Empowering The Experts.pdf
Adobe Acrobat document [6.5 MB]
Football and Data 20150625: Hudl
Presentation from Hudl on what they're doing around Data Science and Video Analysis within sport (taken from our Get More From Data event earlier in the day)
Data Science at Hudl.pdf
Adobe Acrobat document [22.6 MB]

Football and Data 20150625: John Burn Murdoch, John is an Interactive Data Journalist at the Financial Times and this online presentation contains description and examples of some of his work at the FT is available here, note registration (free) may be required for some parts of the FT.

Get More From Data Events

We run regular events/meetups with presenters talking about a range of subjects around Data/Analytics/Visualisation: The presentations from our more recent events are available here.

Dan Barnett - Get Yourself Seen
The definition of what's required of a 'Data Analyst' is ever widening, ranging from standard reporting to more advanced tools/languages such as Python. This presentation discusses how to show you 'get' data and go far beyond what might exist on a paper CV
Analysis Marketing Getting Yourself See[...]
Adobe Acrobat document [768.0 KB]
Aiseedo - Machine Intelligence
Laure Andrieux from Aiseedo talked about how they use Machine Intelligence online to help predict what a user will do next and efficiently advise on how to react, on the fly
Aiseedo Next Gen Analytics-Laure Andrieu[...]
Adobe Acrobat document [6.6 MB]
Communisis Data Intelligence - Presenting to the C-Suite
Lee Witherell from Communisis Data Intelligence talked about how producing good analysis is one thing, getting the message across and affecting how a business uses it is another.
Promoting Data and Analytics to the C-Su[...]
Adobe Acrobat document [1.7 MB]
Think Big - Hadoop to Tableau
Think Big (part of Teradata) demonstrated one of the Companies latest developments: a dashboard engine that helps companies to connect Hadoop to Tableau and get a response to queries in seconds, rather than minutes or hours.
Think Big-Analytics and Visualisation Me[...]
Adobe Acrobat document [1.4 MB]

Our Blog

Our blog has all our latest news as well as analysis tips and comment on issues around data, marketing and analytics: 



Could your company use some help in unleashing the full power of Excel, or are you ready for the nexxt level of tools such as Tableau?


Perhaps you want to learn some new tricks for your database?


Or maybe you would like to apply statistical methods to your reporting?


Analysis Marketing can offer training in:

  • Excel
  • Databases Design and Production
  • Statistics
  • Data Presentation/Visualisation

...and more.  Please don't hesitate to discuss your training need with us.  We are especially happy to combine training with other analysis work, giving you the complete package.